Week 7: Search and Online Advertising

Hello! This week we continue with online advertising and we continue reading The Search. The screencast for this week covers both weeks 6 & 7- it’s from last year but you’ll still find it highly relevant. If you have questions about AdWords, the screencast discusses this.

Also, please note that this week you DO have to write a blog post!

Week 7: Online Advertising (Oct. 15 to Oct. 21)
All work must be completed by Tuesday, Oct. 21 at midnight
Read: “The Search” (Battelle) – Chapters 7 through Epilogue
Check the Announcements for required blog reading.
•    Watch the screencast for week seven – “Google”
•    Post one blog post – a reading response
•    Add two articles or blog posts to the class del.icio.us feed
•    Participate in online discussion about readings through Google Group for class:
o    Post at least one question
o    Respond to at least one question posted by someone else

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